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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07171_Field_TCUM T736.txt
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1996-04-10
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failure of the sex-integration programs has provided the theme
of much of the literature and psychoanalysis of the twentieth
century. Race integration, undertaken on the basis of visual
uniformity, is an extension of the same cultural strategy of
literate man, for whom differences always seem to need
eradication, both in sex and in race, and in space and in time.
Electronic man, by becoming ever more deeply involved in the
actualities of the human condition, cannot accept the literate
cultural strategy. The Negro will reject a plan of visual
uniformity as definitely as women did earlier, and for the same
reasons. Women found that they had been robbed of their
distinctive roles and turned into fragmented citizens in “a
man’s world.” The entire approach to these problems in terms
of uniformity and social homogenization is a final pressure of
the mechanical and industrial technology. Without moralizing,
it can be said that the electric age, by involving all men deeply